World Theatre Day On Zee

March 26, 2021 7:40:02 PM IST
MTG editorial

Zee Theatre has come up with a new campaign called Makes You Feel, Makes You Think for this World Theatre Day to reinforcing the social impact that it is attempting to create with its teleplays.

A note from the Zee team states, "Theatre has been at the heart of Indian culture for centuries and has played an integral role in shaping and reflecting society. Zee Theatre's plays center around stories that break taboos, question gender stereotypes, celebrate diversity, explore the past, imagine the future, and examine the present with insight, honesty, and compassion."

Commenting on the initiative, Shailja Kejriwal, Chief Creative Officer - Special Projects, ZEEL, says, “The idea of Zee Theatre came from the quest of archiving the art form and taking it to the masses. Theatre has constantly reflected and addressed society and its challenges, stirring its viewers with messages that leave them thinking. At Zee Theatre, our aim is to bring gripping stories that evoke emotions and expand horizons, which not only make audiences feel a myriad of emotions but also reflect long after the curtain drops.”

Launched in 2015, Zee Theatre has a repository of over 100 plays that are a mix of the classic and the contemporary.

Zee Theatre plays are available as VAS services on DTH platforms as Tatasky Theatre, DishTV & D2H Rangmach Active, and Airtel Spotlight.

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