Fame Cinemas announces an exclusive tie-up with MTG to have regular play performances
May 6, 2009 3:12:49 PM IST MTG editorial
Fame Cinemas announces an exclusive tie-up with Mumbai Theatre Guide to have regular play performances throughout Fame multiplexes in India.
Another first from Fame, the multiplex chain that introduced multiplex audiences to play performances.
Fame and Mumbai Theatre Guide have forged an alliance to bring the best of Indian Theatre to a multiplex environment. This is a long term arrangement between the two parties to host regular play performances at Fame cinemas across India.
Mumbai Theatre Guide (www.mumbaitheatreguide.com) is the only online portal catering to promotions of plays in India. Mumbai Theatre Guide not only covers English, Hindi, Gujarati and Marathi language plays in Mumbai but also theatre from other parts of India and abroad, whenever possible. The site provides the latest happenings in Mumbai theatre, play reviews, synopses, interviews, artist / theatre groups' profiles and details of various theatre workshops.
"Our aim is create a platform for the promotion of the theatre industry. We have been successful in this venture through our website. However there's been a scarcity of quality venues for performances. The association with Fame Cinemas will create alternative venues and will help the theatre industry reach a larger audience. We are planning to make this a regular affair and showcase plays in various Indian languages at the multiplexes as per the audiences’ choice." says Bhavik J Shah, the co-founder of MTG.
"The MTG-Fame association, if realized well has the tremendous potential to be a constructive channel through which theatre groups will not only have the distinct advantage of free performance spaces, but will also be able to tap newer and younger audiences", says Deepa Punajni, Editor-MTG.
“It couldn’t be a simpler model. The audiences have loved the plays we have chosen to host in the past. It was only natural that we take the concept further and get a regular activity going across all our multiplexes throughout the country. Mumbai Theatre Guide gets exposure, which they rightfully deserve as they are doing an amazing job for theatre in the country. The play production houses get venues throughout India to showcase their plays. It works for all parties concerned”, says Aditya Shroff, AVP Programming, Distribution & Corporate Sales, Fame India Limited.
About Fame: Fame (I) Limited, a company that owns and runs the FAME chain of multiplexes and is listed on the Bombay Stock Exchange and National Stock Exchange, began its story with Fame Adlabs (now Fame Big Cinemas) in April 2002. Within a short span the Company has set new standards in movie viewing across the country. Fame has 21 properties and 74 screens across India. Following are the Fame properties that are currently operational across India: FAME Malad at the InOrbit Mall, FAME Adlabs (now Fame Big Cinemas) in Andheri (w), FAME Raghuleela in Kandivali, Thakur FAME Cinema & Thakur Fame Movie at Kandivali (e), Thakur Fame at Dahisar, FAME Nakshatra at Dadar, FAME Raghuleela in Vashi, Fame Ghatkopar (Mumbai) FAME Hiland Park & Fame South City in Kolkata, Fame Lido in Bengaluru, FAME Jai Ganesh at Akurdi (Pune), Fame Nashik, FAME Raj Empire (Surat), FAME Tapadia in Aurangabad, FAME in Anand, Fame Shalimar Mall at Bharuch and FAME Galleria , Shri Ram mall at Dhanbad and Fame Shalimar Mega Mall in Panchkula.. Fame (I) Limited is today growing at a rapid pace. FAME would soon add more properties in Chandigarh, Hyderabad, Bangalore, Patiala and Pune. FAME has redefined the movie-viewing experience for cinema patrons and has catalyzed the explosive growth of the multiplex industry across India.
For further information please contact: Shunali Shroff/ Karan Sethi Mob No: 9820803035/ 9867661096 Fame (I) Ltd.
Bhavik J. Shah Mob No: 9223251148 MumbaiTheatreGuide.com
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