News

Rane- Panshikar's 'Maharashtra Kalanidhi' aims to support Marathi Theatre...

August 31, 2012 12:00:00 AM IST
MTG editorial

ANANT PANSHIKARA Marathi tele-serial producer was in for a rude shock when the Film City presented him with an exorbitant bill for his shoot and he was denied the 50 per cent subsidy that Marathi productions are entitled to. That rule holds good only for Marathi films argued the Film city authorities. Things came to a head and the harangued producer approached Nitesh Rane of Swabhiman and Anant Panshikar of Natyasampada. "The issue required a permanent solution. An industry becomes sustainable only with adequate funding. Films, TV and Theatre - all the three require funding and patronage. So we came up with the idea of setting up a corpus fund- Maharashtra Kalanidhi (MKN)," elaborates Panshikar.

He explains: "Since Marathi theatre is the smallest sector of the entertainment industry worth Rs five crore, while Marathi films and its TV industry are worth Rs 100 crore each, MKN decided to take off with theatre. Moreover, unlike films and TV, there are no backers for theatre. Theatre thrives solely on word-of-mouth publicity and good reviews. Also, the theatre is a matter of great pride for us Maharashtrians, so we trained out sights on it first."

It is a two-tiered plan. To start with, the MKN will get funds from the corporates in exchange of entitlement of publicity and marketing against sponsorship funds. On the second level, they will create a captive audience of 10000 strong in Mumbai to begin with to deliver the goods. MKN will identify meritorious productions and back them. The demand and supply chain once organized, the business of theatre will be automatically streamlined, opine Rane and Panshikar.

It appears that Nitesh Rane's administrative support and Anant Panshikar's combined experience in corporate and theatre production, plus the synergy the two share, is bound to yield positive results. The productions that MKN will back will depend on "content, entertainment value and production capability". MKN will soon launch an exclusive and limited membership of 10000 theatre lovers in Mumabi entitling them to watch 12 quality productions over a period of one year. "It's a good cause and we are both passionately working towards it," says Panshikar, brushing off any political aspirations attached to the mission.




read / post your comments

   More on Theatre Update
- Casting Call By The NCPA... (new)
- Theatre for Reading: the Goshtaranga movement (new)
- IFA Invites Proposals For Its Arts Practice programme... (new)
- Whose Play Is It Anyway? - Copyrights, Originality and Inspiration
- Student Winners Of The Review Writing Competition For TALES FROM THE OTHER SIDE...
- ''Readings In The Shed''...Birthday Stories...At The NCPA...
- The NCPA Presents The Opera Screening Of Bolshoi Ballet: La Bayadère by Ludwig Minkus...
- NCPA Presents "Chavittunatakam" In collaboration With The Kerala Sangeetha Nataka Akademi...An Exclusive Maritime Theatre Tradition...
- B.V. Karanth Rangotsav 2019...A Tribute To The Legendary Theatre Personality...
- On International Women's Day, A Panel Discussion On the Indian Woman's Legacy In Theatre...
- ACT Festival Season 11...21 Days...5 Cities...14 Venues...50 Performances...
- Rage Productions And Traverse Theatre Present "UnBlock"...A Mentorship Programme Inviting Young Playwrights...
- Being Association's ''Sanhita Manch'' Invites Entries For Original Plays In Hindi and Marathi...
- 'The Best Of Alyque'...A show celebrating the Late Alyque Padamsee's works...
- 11th "National Vasant Natyotsav 2019" By Academy Of Theatre Arts, Mumbai University...
   Theatre Update Archives


   Discussion Board





About Us | Feedback | Contact Us | Write to us | Careers | Free Updates via SMS