Sylvester daCunha, RIP

June 23, 2023 12:30:19 IST
MTG editorial

Advertising and theatre veteran, Sylvester 'Sylvie' daCunha passed away in Mumbai at the age of 80. Brother of Gerson daCunha, husband of writer Nisha daCunha and father of Rahul daCunha, he was a part of English theatre in the city, created by a generation of advertising geniuses like Alyque Padamsee, who also shaped Mumbai's cultural ethos. Sylvie daCunha has been immortalized for creating the iconic Utterly Butterly Amul campaign, but was also instrumental in encouraging the foundation of Hinglish theatre with plays and revues like I LOVE BOMBAY, IT'S NOT FUNNY and TOPSY TURVY.

MTG conveys sincere condolences Sylvester daCunha's family, friends and fans.

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